The Beginnings

The Floral Point was established in July 2015 by Janice, a seasoned florist with a vision. After years of honing her craft and working for another florist, Janice faced an unexpected turn when the shop she was working at closed down. 

Fueled by her passion for flowers and a determination to provide better service, she decided to open her own business. Janice believed she could offer something unique and personal, a belief that has since been proven right!

From our humble beginnings, The Floral Point has remained committed to providing high-quality, fresh floral designs. 

Janice personally oversees every aspect of the business, from selecting the freshest blooms at the market to handcrafting each arrangement and ensuring timely deliveries. 

Her personal touch and dedication have earned The Floral Point a reputation as the best florist in Geelong and West Melbourne.

The Vision

Janice’s vision was simple yet profound, to create a flower shop Geelong and West Melbourne residents could rely on for all their floral needs. 

With a deep understanding of the emotional power of flowers, she aimed to make every arrangement a work of art, reflecting the sentiments of each customer. 

Her dedication to excellence has established The Floral Point as a premier florist Geelong and West Melbourne customers trust for all occasions.

What Sets The Floral Point Apart

Personalised Service: What sets The Floral Point apart is our unwavering commitment to personalised service. Janice’s hands-on approach means she personally crafts each arrangement with care and attention to detail. This dedication to quality and customer satisfaction has solidified our reputation as the best florist in Geelong and West Melbourne.

Floral Designs for Every Occasion: At The Floral Point, we understand that flowers are more than just beautiful blooms; they're a way to express emotions, celebrate milestones, and show your love and appreciation. We offer a variety of floral designs for every occasion, from weddings and anniversaries to sympathy and congratulations. 

Unique Arrangements: We pride ourselves on offering unique floral arrangements that stand out and make a lasting impression. Our signature Circle of Flowers arrangements symbolises eternal love and appreciation, making it perfect for romantic gestures or heartfelt condolences. Crafted with the freshest blooms and available in various colour palettes, it is a versatile choice for any occasion. Another of our unique standout products is our Wooden Box and Bottle Planters, which combine rustic charm with vibrant flowers, creating a unique and stylish gift that is sure to delight long after they are first received. Every one of our unique pieces is a beautiful work of art. Whether you're looking for something classic or contemporary, our unique arrangements offer the perfect solution for any floral need.

Something for Everyone: We understand that each person in your life is unique, and so should be the flowers you give them. Our diverse selection ensures that you’ll find something special for everyone, no matter the occasion or their personal style. Whether you need something for your partner, family members, friends or colleagues we’ll tailor our arrangements to suit whoever the lucky person in your life may be.

The Freshest Flowers in Geelong and West Melbourne: The quality of our fresh flowers is a testament to Janice’s meticulous selection process at the flower market.

Reliable Online Ordering and Delivery: Our range of services includes West Melbourne and Geelong flower delivery, ensuring that your arrangements arrive fresh and on time. Our online flower delivery service makes it easy for you to order from the comfort of your home, ensuring a seamless and convenient experience. 

Continuing to Grow

As we continue to grow, our mission remains the same, to provide our customers with the finest flowers and exceptional service. 

We’re proud to be a part of the West Melbourne and Geelong community, bringing joy and beauty through our exquisite floral arrangements. 

Whether you’re celebrating a special occasion or simply want to brighten someone’s day, you can trust The Floral Point to deliver the freshest flowers and most unique designs on time and without any stress.

Thank you for choosing The Floral Point. We look forward to serving you and helping you celebrate life’s special moments with the beauty of fresh flowers.

Order Your Flowers and Gifts Online or Contact us Today

Explore our wide range of bouquets, floral arrangements, hampers and gifts on our online store today and experience the difference of a florist who truly cares. 

Or, if you need a little extra help, contact us today and we’ll make sure you get exactly what you are looking for.

Let us help you make every moment unforgettable with the finest flowers Geelong and West Melbourne have to offer!