What Does a Florist Look For? A Market Day with Us

The secret to a stunning bouquet isn't just in the arrangement; it’s in the start. It's in the early morning trip to the market, and the practiced eye that knows what a truly magnificent bloom looks like.

Here at The Floral Point, flowers aren't just a product—they're a passion. And because we personally handle every aspect of your order, from the moment we select the flowers to the moment they are delivered to your door, you can trust that only the absolute best make the cut.

So, what exactly are we looking for when we select the freshest flowers for your next arrangement? Come with us on a virtual trip to the market!

When choosing flowers, we’re not just looking for what’s fully open today. We're looking for flowers that will last for days—even weeks—in your home or as a gift.

• For Roses and Lilies: We check for a firm bud that is just starting to show colour. A rose that is too tightly closed may never fully open, but one that is too loose won't last. It’s all about the perfect middle ground.

• For Foliage: We look for firm, vibrant green leaves with no wilting or yellowing. The health of the foliage is just as important as the flower head itself!

A flower's longevity starts in its stem. A healthy stem is the delivery system for water and nutrients, and we treat it like the backbone of the bloom.

• Firmness: We feel the stems. They should be rigid and strong, not soft or brittle. Softness is a tell-tale sign of a lack of hydration or old age.

• Colour and Clarity: For cut flowers, we check the water in the buckets. It should be relatively clear, not cloudy, which can indicate bacteria growth that shortens a flower's life.

This is the fun part—bringing the colours to life, or selecting the most vibrant and interesting hues the market has to offer.

• Vibrancy: We look for rich, clear colours—nothing that looks faded or bruised. Even for subtle pastels, the colour should be clean.

• Unique Textures: This is where the magic of our arrangements really shines. We might pair a velvety rose with the spikey texture of a native bloom, or the delicate frills of a tulip. Texture adds depth and interest that a picture simply can't capture.

Every early morning spent at the market is a direct investment in the quality you receive. When you order from us, whether it's for a birthday, a new baby, an anniversary, or even a moment of sympathy, you can be confident knowing:

• It’s Personal: We know the journey of every flower in your arrangement.

• It’s Fresh: Your flowers are selected to be the freshest blooms on the market, giving you the longest possible vase life.

• It’s Delivered with Care: We personally deliver your order across Geelong, from Little River to Grovedale, ensuring they arrive exactly as they should.

Ready for a truly stunning arrangement? Get in touch today and let us create a beautiful, bespoke arrangement for you today.